Put your message where your customers are
Long gone are the days of being able to successfully brand your business with traditional marketing. TV, radio, and newspaper are just too expensive to get an adequate reach. Besides now your potential clients are spending an average of over 32 hours a week online compare to 16 on television and less than 4 hours on magazines and newspapers combined. With a well designed display marketing campaign your potential clients will see your advertisement on over 90% of the web properties online including email and Facebook.
What does Display marketing do for your business?
Display marketing is about creating top of mind awareness for your brand. With a well designed display marketing campaign we can create a positive first impression of your business online. That way when a potential customer needs the product or service that you provide they will remember you. This all happens without a prospect ever going to your website.
Where will your ad be seen
Our display network reaches an estimated 90% of the total online audience in the U.S., but is targeted to local visitors who are more likely to become your customer.
How we target your customers
There are several ways in which we can ensure that your campaign gets the best results for your business.
Geographical targeting: First we target people in your geographic area to ensure the best results and use of your marketing budget.
Engagement based optimization: We will optimize your campaign daily to ensure that your ad dollars are focusing on the sites that are bringing the most customers to your business.
Contextual targeting: Your ad will display on sites that feature content that is most relevant to your business.
Endemic targeting: Displays on sites that are category specific and relevant to your business
Behavioral targeting: Displays to people that have exhibited online buying behaviors that are relevant to your business.
Remarketing: Displays your ad to customers that have visited your site to help keep your business top of mind while they are in the buying cycle.
The above targeting methods are dependent on what marketing package you choose for your business, however all of our display campaigns include remarketing. Remarketing is an important part of moving your prospects into clients by making sure that you are continually in front of them after they have expressed interest in your business by visiting your site. The following graphic is a work flow of how remarketing works.
